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Coffee is not a drug. It is a drink, which contains a drug — Caffeine.

16 Multichannel Marketing Myths

There is nothing that is certain in advertising/marketing, nothing works for everybody all of the time. In other words, when you follow a best practice, there is an “x” percent chance that it will…

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This would not have made sense in 1986.

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"If you thought that science was certain — well, that is just an error on your part."

Richard Feynman (11 May 1918 – 15 February 1988).

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Wheel Umbrella.

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Swedish Chef: Pöpcørn.

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"Man cannot discover new oceans unless he has the courage to lose sight of the shore."

Andre Gide.

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Find a Middle Course on Strategy & Innovation Conflicts

Ask two questions when confronted with opposing viewpoints:

Are we in a circumstance where we have reasons to believe one approach would be better than another?
What would happen if we made the “or” an “and”?

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A Twitterified Football World Cup 2010

Twitter has influenced us in more than one ways. World Cup football is one such thing, but a macroscopic view shows that it was not just confined to the World Cup. Twitter is a more important member of our Internet family, more important than even Google. Or, so at least for me. Why?

Because I can get updated news feeds on Twitter, much faster than Google.
Because I am able to market my products on Twitter at zero cost, in comparison to the thousands that I would have spent at Google.
Because I have been able to make some good friends at Twitter.
Because Twitter is fun and Google is not.
Because I can research about anything that I wish to sell, much easily at Twitter than Google.

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